‘buying behaviour’ and in creating emotional bonding with their existing customers.
Further, many organisations don’t understand how they can use research to plan and map their customer relationship management in the future. The application of demographics is a powerful strategic tool that can really build demand for business. If a company can understand the values, the motivations and the attitudes of retained, new and potential prospects then they are in a stronger position to manage their segmented markets. To read the full article see the PDF below and the Powerpoint presentation...........
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