It is a powerful strategy to understand your users, stakeholders and clients. How useful would you assess the demographic footprint of the key groups who interact with your organization?
- Who are the key players?
- What is their generational grouping?
- How does the demographic grouping affect how you currently communicate with them?
- Are you currently identifying all the groupings and their particular values, beliefs and attitudes?
- How can you manage the different demographic groupings more effectively?
You may want to read this article below on the importance of understanding your key stakeholders' demographic outline and applying it to your organization?
(Article: Millennials: Researching the Application of Demographics to Build Customer Relationships and an HR Strategy)