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Creativity and Innovation as an essential driver and enabler in Corporate Culture

17/8/2022

 
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Shaping and introducing a high level of Creativity and Innovation as a major driving force in organization culture will help many organizations get through the post-Covid pandemic experience.  As more and more organizations have reopened their doors, many staff are returning to the traditional form of attendance or adopting a hybrid working model.

No organization can hope to survive using the tired old traditional ways of thinking to deal with the challenges we face today and in 2022/3.  We thought we should share some ideas and prompt any readers to review our thoughts.

Learning to Play

First of all, we believe that children have a great deal to teach us about creativity.  They can play, which seems to be drilled out of them as they progress through the educational system.
 

Deferring decisions

Creative people are open to new ideas, and they can handle the sense of discomfort that comes from leaving a vital decision open. We agree it's essential to have an end date in mind, but we think it foolish not to use the time left before the end date arrives.

Critical issues about being creativity – the big problem is being interrupted

Interruptions created by self and others will derail you.  You must have the capability to stop others from eating into and eroding your time and energy, along with the self-discipline to keep to a schedule.  It is a careful balancing act.

Inspiration

We don't think we are outlandishly creative, but we are innovative.  If you need inspiration, borrow ideas from others.  Even Shakespeare stole his plots!

Leaping or Skipping

We do not always make great leaps in our thinking, but most of us have dozens of small innovative steps that can be the basis for thinking differently.

Manage Setbacks

Some days you have the energy – some days, you do not. Don't let setbacks change your mood or emotions.  Your attitude shapes your thinking – so do everything you can to promote and optimism, be tenacious and enthused, even if you don't feel it.

Be wary of over-confidence

When you become confident of the solution, your creativity can take a sharp decline.   It often happens at the unconscious level because you may be telling yourself that you have nothing new to learn. When that happens, you go backwards.

Seeking the opinion of others

Only when you have fleshed out your broad canvas should you include others.  Pitch your idea to them and ask them four key questions:
​
  1. Could they understand it and the benefits that would accrue?
  2. Were there any areas that tested the credibility of the idea?
  3. Did they find the applications and the direction focused or confused?
  4. Did they become bored – which 'bits of' what you had to offer did not create a degree of excitement?

Address those key points and install the process within your culture, no matter the size of your business.

For further information on how you can create a creative and innovative culture, email Philip.

​To receive a copy of the published article email Philip


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    Author

    Philip Atkinson is a strategic advisor, trainer, mentor and author of books and articles on organizational change and leadership

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