The session was introduced by Robert Noye-Allen and Sarah Hillary, both Partners in Moore Stephens responsible for the provision of Business Transformation services to their clients.
Philip was very keen to talk about his major theme of the morning, which is that serious change only takes place when you work on leading the Corporate Culture through the process, and understanding that behaviour change is critical at all levels in the business.
Turning Resistance into Acceptance
Resistance is a major factor that too many organisations allow to persist. They assume that they cannot do anything about turning that resistance into acceptance. Philip explained how this could be achieved through developing a sophisticated communications strategy and engaging with staff concerns before introducing change.
He suggested that a key problem was winning the hearts and minds of people, and explained how to win support for change from existing change champions and early adaptors within the organisation. He focused on the key elements of successful change, talking about the importance of focusing on Culture Change being the major responsibility of Leaders of the organisation.
Using a well-accepted Accelerated Change Model Philip discussed 5 key stages of change and outlined some of the major pitfalls including:
- Managing ’Business as Usual’ – without implementing a reliable change platform
- Not managing ‘BAU’ and priorities
- Identifying the key issues for resolution between the change makers, change sponsors and those who have to implement change
- Dilution of implementation because of other change priorities
- Dealing with symptoms, rather than causes of problems
- Under estimating the power of others to resist change
- Taking ownership of change
- Poor behaviour change skills
- No real change to the culture
- Expecting others to change first
- No shared vision
- Vision is too complex and ‘academic’
- Little energy devoted to alignment
- Vision only reflects the interests of the few rather than the many
Philip and his colleague James Thomson regularly run workshops session on these subjects and if you would like to attend these or join one of our breakfast briefings in London, Edinburgh or Glasgow, please email us and we can arrange for your attendance.
More detail on Moore Stephens & Scott Moncrieff’s Business Transformation Services