is an extremely powerful process that drives sales strategy. By analysing current markets, customers, products and services the 'STRATEGY' process helps management groups and sales and marketing executives assess the value and contribution of their current services and customers.
This 'process' also enables participants to assess the potential for business development, penetration and growth in existing and new markets. Based upon a more user friendly, simpler methodology of the 'Boston Grid', participants are able to assess and analyse their current and potential customers and services as 'Loss Leaders', 'Bright Ideas', 'High Flyers' and 'Falling Stars'.
Business Analysis of Current & Future Product Portfolios
Particpants can identify precisely where they understand their products and customers are on the 'STRATEGY MATRIX'. By assessing the location on the MATRIX it is then possible to discuss and agree how best to revitalise the existing and potential services and products the organisation can provide, and develop innovative strategies to potentially target specific customers, markets or to design new services for an existing market.
Sales Strategy Exercise & Product Development
As well as being a valuable sales strategy tool, the output from the process can also be a rich input for product development, customer or account management and research and development strategies. STRATEGY provides all participants with the 'diagnostics' to assess current and potential markets as well as appraise existing services and design new services for new or existing markets.
A unique and challenging exercise, with excellent reproductible PDF files featuring Facilitator & Trainer Guide & PDF Master for Participant Workbooks for instant reproduction.
The facilitator's Guide provides all the information required to run events over at least four hours together with 12 Laminated Strategy Questionnaires and A1 size Strategy Matrix to fit a standard flipchart.
These sessions can be run at a strategic level for senior managers or at a more tactical level for assessing operational strategy in a set location or function. £420 plus VAT, (Total £504.00) To purchase this tem email email@example.com
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