Win-Win Sales

Business Development & Client Analysis

We bring together a strong combination of organisational re-design, change management, client survey and analysis, branding, marketing, and communication skills. We can take projects from planning and strategy through to final delivery of practical solutions.

We tailor each project to fit with your objectives and your preferred ways of working. The following outline is a typical starting point for discussions with you and the subsequent development of an agreed project plan.

Scoping the Customer Focused project

• Outline and agree project (objectives, processes, timescales etc)
• Assess client groupings and choose clients for review
• Develop strategy for feedback and agreement
• Draft content of review (specific and supplementary questions)
  

Data collection: What do your Customers really think of you?

• Internal research of client company (interviews, process maps, group discussions etc)
• Preparation for interviews
• Client visits and interviews

Plan to retain more Customers and stop others migrating

• Information and feedback collated
• Confidential report prepared and presented
• Issues identified and actions agreed
• Implementation plan drawn up

Working on your Culture & Processes to Delight Customers

• Agree composition of steering group and individuals to oversee implementation of changes
• Implement strategy, building in regular reviews
• Feedback to clients on actions being taken

Benefits: Life Time Value of your Customers

By taking forward a client retention and acquisition survey, we believe that there can be benefits all round – for your existing customers, for your strategy for acquiring new clients, and for the management of your business. Here are a few of these benefits.

Benefits of testing current Client perceptions of your service

• Demonstrates a clear commitment to managing and developing your relationship with the clients
  
• Demonstrates intention to provide added value to clients
  
• Provides assessment of issues, processes, actions and behaviours which impact on client service and experience
  
• Offers understanding of clients’ concerns and issues impacting on their businesses

Benefits of marketing capabilities for new clients

• Provides valuable data for branding and marketing plans
  
• Provides opportunity to streamline business processes to aid retention of different customers and client clusters
  
• Develops new marketing mix, closely driven by sales calls
  

Benefits for your business of client surveys

• Develops an overall process map of how you interact with existing and new clients
  
• Reveals why clients engaged with your business
  
• Encourages a more client-focused culture which is highly performance driven
  
• Highlights perceptions of the company and its quality of work and communications
  
• Sets up team standards of behaviour focused on delivering to the client and supporting the best interests of the firm