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You are here: Behaviour Change: Critical to create the Agile, High Performance Organization » Coaching » Persuasion, Influence, Negotiation & Change Mastery
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Change Mastery & the Persuasion Paradigm
"Success as a change agent of any description is based on your ability to influence others. Using authority and rank is a poor tool for persuading others and based purely on sanction. Here, Phil Atkinson highlights the need for professionals such as accountants, IT professionals, project managers, consultants, quality and manufacturing engineers, auditors, governance and risk consultants to commit to practice to complement their technical skills with behavioural and political mastery which includes using motivation, persuasion, influence and negotiation to win their case."
Presentation in Glasgow for the Chartered Institute of Internal Audit 31 March 2011 Download››
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