You are here: Mastering Belief & Personal Change » Culture Change » Persuasion, Influence, Negotiation & Change Mastery

About Us

Culture Change

Innovation

Coaching

B2B

Change Mastery & the Persuasion Paradigm

"Success as a change agent of any description is based on your ability to

influence others. Using authority and rank is a poor tool for persuading

others and based purely on sanction. Here, Phil Atkinson highlights the need

for professionals such as accountants, IT professionals, project managers,

consultants, quality and manufacturing engineers, auditors, governance and

risk consultants to commit to practice to complement their technical skills with

behavioural and political mastery which includes using motivation, persuasion,

influence and negotiation to win their case."

Read the whole article››

Presentation in Glasgow for the Chartered Institute of Internal Audit 31 March 2011 Download››

NEWS & BLOG

IIA Dublin - Managing Change

More››

Coaching 'High Flyers' & 'Poor Performers'

More››

Change Mastery & the Persuasion Paradigm

Presentation in Glasgow for the Chartered Institute of Internal Audit 31 March 2011 Download››

IIA Dublin - Managing Change

Coaching 'High Flyers' & 'Poor Performers'

Open Letter to CEO's & Change Leaders

Unique Model of Change

'Concordia' Leadership Style

Coaching & Mentoring for Performance

Reshape Your Business Model

Why and how you lose Clients and what to do about it

Tangible Business Coaching & Mentoring

Mastering Your Mind & Life

Hope is not a Strategy

New Article ROI Coaching

Firewalking into 2012

Publication with CIPFA

ROI of Coaching far exceeds Training

Coaching 'High Flyers' & 'Poor Performers'

Vibrant New Publishing Business

Coaching 'Brand You'

Psychometrics & Coaching

'Be the Change' Workshops

Influence Strategies & Business Development

Persuasion & Change Mastery

Business Transformation

Present To Win & Sales Mastery

Transformational Change

Interpersonal Influence

How to Achieve any Goal

Nothing Changes Until Behaviour Changes

Leadership is the Big Issue

Demographics Drive Strategy

New 'Change Agility' article

Values & Goal Clarification

Interpersonal Skills IIA

'Brand You' for LA HIA's

Millionaire: Research

'Sales Mastery' Masterclass

How to be a complete and utter failure in Sales?

Win More Sales - Help Clients Buy

Internal Audit - Interpersonal Influence & Leadership

'Selling Brand You' - Thurso

Standard Life: Interpersonal Influence

University EYP Conference

New Business Development

Interpersonal Influence Event

CIM 'Brand You'

Sales - Retain Clients & Customers

Where's the ROI in Training?

'Brand You' - Selling Self

Rapid Business Improvement

Demographics - Sales & Customers

Capability & Capacity Build

Recession & the Legal Profession

Bright Purple - Customer Focused

Recession Busting Selling

Troubleshooting: Replacing 'Old School' Thinking

Consumer & Customer Behaviour 2012

Black Swan Thinking Strategies

Recovery: Re-Design Organisations

Recession-proof Leadership

Sales: Pitching for New Business

Elite Change Team

Mentoring Performance

Becoming a Change Maker

Focus Groups in the NHS

'Breaking Spirits'

Presents to Russian Delegation

'Brand You' - Influencing

Recession Proof

Authenticity: Employee & Consumer Behaviour

Credit Crunch 'Interims'

Matrix Management

5-10% underperforming

New Lean Matrix Management

Big Bang & Continuous Improvement

Portal of Management, Business Games, Simulations

Business Transformation

Biggest most painful challenge

Resistance to Change

Leadership - the No Ass Rule