Vibrant New Publishing Business
Today, we launched our new Publishing venture with our first book. As writers on Organisational Change we often design and write White papers, Research Reports and Articles for our clients that are published ‘in house’ publications or in the Press and Management Journals.
Today, marks a historical day for Philip Atkinson who has launched the Publications Division of his business, Learning Strategies Ltd which has published Len Smith’s text “How to be a copywriter & earn money from home” which is a fore-runner of Len’s next book ‘SEO Excellence’. This can be downloaded from www.amazon.co.uk through their Kindle store.
New Book - 'How to Master the Mind....'
In the coming weeks Learning Strategies is also publishing Philip’s text ‘How to Master the Mind & Your Potential’ and ‘The Power to Influence: Change Management'.
Philip together with Alan Steel will to publish ‘How to Invest: Self Defence for Investors & Savers’ in January 2012. Alan Steel www.alansteel.com is a long term colleague and friend who is the winner on many prestigious IFA awards and also a Financial Journalist for the Telegraph, the Scotsman, The Herald, the Daily Mail and many industry specific Journals.
New 'How To' Series....
This is the beginning of a long line of books which Philip has commissioned from leading experts in bringing about Change in Business and Personal life. There will be a new series available in 2012 ranging from ‘Coaching Excellence’ to ‘Presentation Mastery’.
Philip has decided to branch out on this new venture because he firmly believes the future for publication requires a speedy response to market delivery of core texts. The traditional publishing industry is too slow, and anachronistic to adapt quickly enough to provide books on demand.
All the texts are in Kindle format which can also be downloaded to a Kindle, iphone, ipad, PC or Apple.
Rejection of Traditional Publication
Philip has so far only 'self-published' only one of his book 'Shaping Customer Focus' – relying instead on the traditional route to print. His other texts were printed and distributed by acknowledged publishing houses such as Pitman, the Industrial Society and Rushmere Wynne. It seems the world is changing and the traditional publisher route is in terminal decline.
Meeting Client Needs
He has decided reject the traditional publishing route with his text ‘Shaping Customer Focus’ in 1999. He had to meet the demand from clients in the USA who wanted a text to support major change initiatives. Philip wrote and co-authored the book with his long term client, Ian Millar, VP of Strategic Manufacturing at CNH Global in the USA.
‘Shaping Customer Focus’ was the foundation for a major Change Programme on Continuous Improvement which was percolating through the management layers of this 20,000 employee company situated in all continents.
Philip will be writing more about this new venture. If you are keen to read any of his published 300 Journal Articles they are freely available on his various websites.
If you require a specific article email Philip and he will do what he can to point you in the right direction.
Shaping Customer Focus
Incapacity to Make Strategic Decisions
The capacity of the organization to arrive at and implement decisions freezes completely. We have found that organizational changes put many people into a 'hold' pattern of activity struggling for several months. This freezing or slowing down in the 'change process' exists because of a high degree of perceived uncertainty in how the organization manages ambiguity in its environment.
Fundamentally, this is a reflection on the business in terms of its ability to delight the customer and is particularly a problem when managing the expectations of customers. If companies fail to prove to their customers that they are responsive to change, the customer will go elsewhere. Customers are fickle and desire perfection.
Failing to Deal with the Rapidity of Change
Organizations in both the private and public sector, need to respond rapidly to meet customers' changing expectations if they hope to survive. Companies that fail to commit to delighting their customer and using any complaint as a business opportunity to enhance customer loyalty will soon lose their customers.
Organizations that have failed to master 'customer relationships' (internal and external) usually have major difficulty mastering human relations inside the business. Businesses that have not yet captured fully the skills and abilities of their most able employees are failing to master their potential. A tremendous opportunity is wasted.
Passion & People make the Difference
We believe the dual challenge to any organization is the ability to nurture and develop its people, to drive, align and meet and eventually exceed customer expectations.
This challenge is sadly lacking in the average enterprise. If an organization is not investing and striving to get better at using its people to delight the customer then it is probably standing still. If you're standing still, chances are that you're slipping backwards and the competition will have overtaken you.
Powerful Organisational Model of Continuous Improvement
This book has been written to push the average organization forward. The focus of the book is to outline a powerful change model, not just to give a business an advantage but to develop the capability of a strategic trajectory and powerful propulsion system for continuous improvement - totally focused upon aligning with the customer.
The book focuses upon three Strategic Imperatives for change
It is a fact of life that business is becoming far more complex and those organizations that are going to survive will have to learn to master and drive change rather than be a victim of it.
Change in business in the past 30 years has been slow in comparison to that which will have to be mastered in the future. In the new Century, more organizations will have to give special attention to rapidly implementing changes.
Change is Accelerating
Change itself is accelerating at an accelerating rate. We recognize that probably 90% of organizations are failing to maintain their ability to adapt and change at the rate at which they should. Their future is not rosy. Consider the top 100 of the Fortune 500 companies in the US in 1988.
Today less than 50% register in that same list. Some no longer exist.
This is not a temporary trend. For organizations to prosper and change it is imperative that they learn to master rather than merely adapt to their environment.
This book addresses the need to fully understand the dynamics of customer focused change in order to develop and practise change itself. It also deals with a variety of diagnostic and change tools, which will help internal change agents analyze the situations and respond swiftly and accordingly.
A combination of these cultural tools and methodologies can be used to 'triangulate' the causes of such problems and then quickly act to implement any necessary improvement.
We focus on the difficult side of the change process - namely the dynamics inherent within the business culture.
Fundamentally, we have four Sections each with specific Chapters focused upon those areas for installing Customer Focused Continuous Improvement.
Philip Atkinson and Ian Millar
Price £15 plus Postage £3
To purchase our products click here or go to www.learningstrategies.ltd.uk
NEWS & BLOG
Coaching Lean Thinking
Lean Culture Change?
Selling Yourself Magically
Manage Potential in 2013
Creating Culture Change
Managing Inner Resilience
Best Practice in e-learning
Client Retention & Acquisition
Huge Benefits of Matrix Management
Coaching 'High Flyers' & 'Poor Performers'
Open Letter to CEO's & Change Leaders
Unique Model of Change
ROI of Coaching far exceeds Training
Coaching & Mentoring for Performance
Reshape Your Business Model
Why and how you lose Clients and what to do about it
Tangible Business Coaching & Mentoring
Mastering Your Mind & Life
Hope is not a Strategy
New Article ROI Coaching
IIA Dublin - Managing Change
Horsemeat & Risk
Is your IPR Secure?
Publication with CIPFA
Coaching 'High Flyers' & 'Poor Performers'
Vibrant New Publishing Business
Coaching 'Brand You'
Psychometrics & Coaching
'Concordia' Leadership Style
'Be the Change' Workshops
Influence Strategies & Business Development
Persuasion & Change Mastery
Present To Win & Sales Mastery
How to Achieve any Goal
Nothing Changes Until Behaviour Changes
Leadership is the Big Issue
Demographics Drive Strategy
Values & Goal Clarification
Interpersonal Skills IIA
'Brand You' for LA HIA's
'Sales Mastery' Masterclass
How to be a complete and utter failure in Sales?
Win More Sales - Help Clients Buy
Internal Audit - Interpersonal Influence & Leadership
'Selling Brand You' - Thurso
Standard Life: Interpersonal Influence
University EYP Conference
New Business Development
Interpersonal Influence Event
CIM 'Brand You'
Sales - Retain Clients & Customers
Where's the ROI in Training?
'Brand You' - Selling Self
Rapid Business Improvement
Demographics - Sales & Customers
Capability & Capacity Build
Recession & the Legal Profession
Bright Purple - Customer Focused
Recession Busting Selling
Troubleshooting: Replacing 'Old School' Thinking
Consumer & Customer Behaviour
Black Swan Thinking Strategies
Recovery: Re-Design Organisations
Sales: Pitching for New Business
Elite Change Team
Becoming a Change Maker
Focus Groups in the NHS
Presents to Russian Delegation
'Brand You' - Influencing
Authenticity: Employee & Consumer Behaviour
Credit Crunch 'Interims'
New Lean Matrix Management
Big Bang & Continuous Improvement
Portal of Management, Business Games, Simulations
Biggest most painful challenge
Resistance to Change
Personality Profiling - Coaching, Leadership
Live the Brand, Zero Defects
Leadership - the No Ass**** Rule
Discovery Review & fix my business
Partners with Clients
Coaching for Results
Sales: Influencing Magically
Interim & Search
Sales: Buyer's Remorse