Our ability to influence others is critical if you want to drive any improvement or change project such as Business Development. The application of techniques and processes is not sufficient to change behaviours and business cultures. Reliance on using authority and the power that goes with it is insufficient to create a long lasting change. What is required is the skilful use of a repertoire of behavioural techniques to bring about change and improvement in how we do business.

Phil Atkinson focuses on the core skills that are necessary to become a catalyst and indeed a master in driving and implementing organisational change.

Published in 'Control' the Journal of the Institute of Operations Management, Spring 2011. Read the article››

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