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Business Books from Philip Atkinson

Book: How to Become a Change Master: Real World Strategies for Managing Change

Book: Achieving Results through Time Management

Book: The Iceberg Agenda: Mastering Corporate Potential

Book: Creating Culture Change

The Iceberg Agenda: Mastering Corporate Potential

This book focuses upon the core elements of successful organisational change and concentrates upon the interaction of corporate culture and the process of leading effective change. The themes within the book are strongly behavioural in nature and are founded upon the belief that 'without Leadership there is no change.'

OD Consultancy Interventions

Much of this book has come about from practical and effective consultancy interventions in many businesses since the publication of my second book 'Creating Culture Change'. This book builds upon Creating Culture Change to the next stage of change which is implementing effective best practise, faster than the competition.

Speed of Implementation

Therefore, a major theme is speed of implementation. The book is directed towards dealing with the key issues that Leaders in industry and commerce will have to confront in order to stay ahead of their competitors in the next 10 years. Much of what, is written is challenging by its very nature and will require managers to reappraise their contribution and commitment to driving change - for often change starts with self.

What follows in the chapters ahead will provide a comprehensive guide and checklist for the manager of change who is keen on championing change.

The Target Audience for this Book

Increasingly, managers are required to move beyond their technical specialism and become masters of change. The discussion of whether managers should be Leaders is exhausted and many corporations are starting to understand that they need to move their managers away from 'controlling resources' to mastering Transformations. This book is geared towards providing people at all levels with the knowledge and the motivation to use and implement the ideas within it.

Total Price including Postage £22

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NEWS & BLOG

The Iceberg Agenda: Mastering Corporate Potential

OD Consultancy Interventions

Speed of Implementation

The Target Audience for this Book

Costa Concordia & Culture Change

Coaching & Mentoring for Performance

Reshape Your Business Model

Why and how you lose Clients and what to do about it

Tangible Business Coaching & Mentoring

Mastering Your Mind & Life

Hope is not a Strategy

New Article ROI Coaching

Firewalking into 2012

Publication with CIPFA

ROI of Coaching far exceeds Training

Coaching 'High Flyers' & 'Poor Performers'

Vibrant New Publishing Business

Coaching 'Brand You'

Psychometrics & Coaching

'Be the Change' Workshops

Influence Strategies & Business Development

Persuasion & Change Mastery

Business Transformation

Present To Win & Sales Mastery

Transformational Change

Interpersonal Influence

How to Achieve any Goal

Nothing Changes Until Behaviour Changes

Leadership is the Big Issue

Demographics Drive Strategy

New 'Change Agility' article

Values & Goal Clarification

Interpersonal Skills IIA

'Brand You' for LA HIA's

Millionaire: Research

'Sales Mastery' Masterclass

How to be a complete and utter failure in Sales?

Win More Sales - Help Clients Buy

Internal Audit - Interpersonal Influence & Leadership

'Selling Brand You' - Thurso

Standard Life: Interpersonal Influence

University EYP Conference

New Business Development

Interpersonal Influence Event

CIM 'Brand You'

Sales - Retain Clients & Customers

Where's the ROI in Training?

'Brand You' - Selling Self

Rapid Business Improvement

Demographics - Sales & Customers

Capability & Capacity Build

Recession & the Legal Profession

Bright Purple - Customer Focused

Recession Busting Selling

Troubleshooting: Replacing 'Old School' Thinking

Consumer & Customer Behaviour 2012

Black Swan Thinking Strategies

Recovery: Re-Design Organisations

Recession-proof Leadership

Sales: Pitching for New Business

Elite Change Team

Mentoring Performance

Becoming a Change Maker

Focus Groups in the NHS

'Breaking Spirits'

Presents to Russian Delegation

'Brand You' - Influencing

Recession Proof

Authenticity: Employee & Consumer Behaviour

Credit Crunch 'Interims'

Matrix Management

5-10% underperforming

New Lean Matrix Management

Big Bang & Continuous Improvement

Portal of Management, Business Games, Simulations

Business Transformation

Biggest most painful challenge

Resistance to Change

Personality Profiling - Coaching, Leadership

Live the Brand, Zero Defects

Leadership - the No Ass Rule