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Copywriting of White papers & Business Reports

 

Philip Atkinson has been a business writer for over two decades.  He first wrote articles for Training and Management Journals which supported him in becoming a senior lecturer Organisational Change at an early age.  He has continued to write for these Journals and has many articles published in all five continents.

 

Philip has written over 300 articles for Business Journals, scores of White Papers, Research Reports on Quality Improvement, Culture and Behavioural Change, ‘Due Diligence’ and Post Integration, Leadership Customer Focus Strategies, The New Sales Paradigm and most subjects which keep businesses 'in the know' of what is happening in the wider economic and business environment.

 

 

These days, in between presentations, workshop sessions and consulting, he is finding that he is writing even more and the focus of his attention is on business transformation as a competitive tool.

 

 

Philip is a regular Blogger and has written and published 7 business books.  He is currently working on two further texts on ‘Driving Culture Change for Competitive Advantage’ and ‘Creating the Performance Culture’.  He researches and writes White Papers and Business Reports for various clients with topics ranging from Marketing & Business Analysis to Culture Change, from Sales to Personal Development..

 

 

Philip works in a variety of sectors including Banking, Finance and Insurance, Manufacturing, IT, Bio-Technology, Engineering & Construction, Professional Service Advisors, the NHS various agencies in the public sector including Professional Associations.

 

 

If you require a White Paper or a Business Report contact us and we can discuss the process with you and agree your desired outcome whether it be White Paper, Article, Case Study, Business Report, Induction and Training & Learning Packages specifically for your needs.

 

 

Contact Philip Atkinson»

  

NEWS & BLOG

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Lean Six Sigma OD & Business Transformation

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Demystifying Lean Culture Change

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Internal Audit Excellence in the Public Sector

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Lean in the Public Sector

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Partnership Integration

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Lean Thinking

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Lean Culture Change?

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Selling Yourself Magically

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Manage Potential in 2014

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Creating Culture Change

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Managing Inner Resilience

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Best Practice in e-learning

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Client Retention & Acquisition

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Coaching 'High Flyers' & 'Poor Performers'

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Open Letter to CEO's & Change Leaders

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ROI of Coaching  far exceeds Training

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Coaching & Mentoring for Performance

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Reshape Your Business Model

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Why and how you lose Clients and what to do

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Mastering Your Mind & Life

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Hope is not a Strategy

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New Article ROI Coaching

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IIA Dublin - Managing Change

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Horsemeat & Risk

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Is your IPR Secure?

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Firewalking

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Coaching 'High Flyers' & 'Poor Performers'

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Vibrant New Publishing Business

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Coaching 'Brand You'

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Psychometrics & Coaching

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'Concordia' Leadership Style

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'Be the Change' Workshops

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Influence Strategies & Business Development

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Persuasion & Change Mastery

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Business Transformation

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Present To Win & Sales Mastery

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Transformational Change

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Interpersonal Influence

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Nothing Changes Until Behaviour Changes

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Leadership is the Big Issue

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Values & Goal Clarification

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Interpersonal Skills IIA

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'Brand You' for LA HIA's

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Millionaire: Research

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'Sales Mastery' Masterclass

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Win More Sales - Help Clients Buy

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Internal Audit - Interpersonal Influence & Leadership

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'Selling Brand You' - Thurso

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Standard Life: Interpersonal Influence

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University EYP Conference

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New Business Development

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Interpersonal Influence Event

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CIM 'Brand You'

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Sales - Retain Clients & Customers

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Where's the ROI in Training?

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'Brand You' - Selling Self

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Rapid Business Improvement

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Demographics - Sales & Customers

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Capability & Capacity Build 

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Recession & the Legal Profession

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Bright Purple - Customer Focused

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Recession Busting Selling

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Troubleshooting: Replacing 'Old School' Thinking

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Consumer & Customer Behaviour

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Black Swan Thinking Strategies

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Recovery: Re-Design Organisations

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Recession-proof Leadership

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Sales: Pitching for New Business

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Elite Change Team

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Mentoring Performance

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Becoming a Change Maker

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Focus Groups in the NHS

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'Breaking Spirits'

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Presents to Russian Delegation

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'Brand You' - Influencing

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Recession Proof

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Authenticity: Employee & Consumer Behaviour

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Credit Crunch 'Interims'

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5-10%  underperforming

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New Lean Matrix Management

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Big Bang & Continuous Improvement

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Portal of Management, Business Games, Simulations

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Business Transformation 

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Biggest most painful challenge

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Resistance to Change 

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Personality Profiling - Coaching, Leadership 

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Live the Brand, Zero Defects

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Leadership - the No Ass**** Rule 

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Discovery Review & fix my business 

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Partners with Clients 

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Coaching for Results 

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Sales: Influencing Magically 

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Interim & Search 

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Sales: Buyer's Remorse 

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Poor Performance 

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http://www.philipatkinson.com/google64e519766008e33e.html