Philip Atkinson has been a business writer for over two decades. He first wrote articles for Training and Management Journals which supported him in becoming a senior lecturer Organisational Change at an early age. He has continued to write for these Journals and has many articles published in all five continents.

Philip has written over 300 articles for Business Journals, scores of White Papers, Research Reports on Quality Improvement, Culture and Behavioural Change, ‘Due Diligence’ and Post Integration, Leadership Customer Focus Strategies, The New Sales Paradigm and most subjects which keep businesses 'in the know' of what is happening in the wider economic and business environment.

These days, in between presentations, workshop sessions and consulting, he is finding that he is writing even more and the focus of his attention is on business transformation as a competitive tool.

Philip is a regular Blogger and has written and published 7 business books. He is currently working on two further texts on ‘Driving Culture Change for Competitive Advantage’ and ‘Creating the Performance Culture’. He researches and writes White Papers and Business Reports for various clients with topics ranging from Marketing & Business Analysis to Culture Change, from Sales to Personal Development..

Philip works in a variety of sectors including Banking, Finance and Insurance, Manufacturing, IT, Bio-Technology, Engineering & Construction, Professional Service Advisors, the NHS various agencies in the public sector including Professional Associations.

If you require a White Paper or a Business Report contact us and we can discuss the process with you and agree your desired outcome whether it be White Paper, Article, Case Study, Business Report, Induction and Training & Learning Packages specifically for your needs.

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NEWS & BLOG

Copywriting of White papers & Business Reports

Contact Philip Atkinson»

Costa Concordia & Culture Change

Coaching & Mentoring for Performance

Reshape Your Business Model

Why and how you lose Clients and what to do about it

Tangible Business Coaching & Mentoring

Mastering Your Mind & Life

Hope is not a Strategy

New Article ROI Coaching

Firewalking into 2012

Publication with CIPFA

ROI of Coaching far exceeds Training

Coaching 'High Flyers' & 'Poor Performers'

Vibrant New Publishing Business

Coaching 'Brand You'

Psychometrics & Coaching

'Be the Change' Workshops

Influence Strategies & Business Development

Persuasion & Change Mastery

Business Transformation

Present To Win & Sales Mastery

Transformational Change

Interpersonal Influence

How to Achieve any Goal

Nothing Changes Until Behaviour Changes

Leadership is the Big Issue

Demographics Drive Strategy

New 'Change Agility' article

Values & Goal Clarification

Interpersonal Skills IIA

'Brand You' for LA HIA's

Millionaire: Research

'Sales Mastery' Masterclass

How to be a complete and utter failure in Sales?

Win More Sales - Help Clients Buy

Internal Audit - Interpersonal Influence & Leadership

'Selling Brand You' - Thurso

Standard Life: Interpersonal Influence

University EYP Conference

New Business Development

Interpersonal Influence Event

CIM 'Brand You'

Sales - Retain Clients & Customers

Where's the ROI in Training?

'Brand You' - Selling Self

Rapid Business Improvement

Demographics - Sales & Customers

Capability & Capacity Build

Recession & the Legal Profession

Bright Purple - Customer Focused

Recession Busting Selling

Troubleshooting: Replacing 'Old School' Thinking

Consumer & Customer Behaviour 2012

Black Swan Thinking Strategies

Recovery: Re-Design Organisations

Recession-proof Leadership

Sales: Pitching for New Business

Elite Change Team

Mentoring Performance

Becoming a Change Maker

Focus Groups in the NHS

'Breaking Spirits'

Presents to Russian Delegation

'Brand You' - Influencing

Recession Proof

Authenticity: Employee & Consumer Behaviour

Credit Crunch 'Interims'

Matrix Management

5-10% underperforming

New Lean Matrix Management

Big Bang & Continuous Improvement

Portal of Management, Business Games, Simulations

Business Transformation

Biggest most painful challenge

Resistance to Change

Personality Profiling - Coaching, Leadership

Live the Brand, Zero Defects

Leadership - the No Ass**** Rule

Discovery Review & fix my business

Leadership - the No Ass Rule