Copywriting of White papers & Business Reports
Philip Atkinson has been a business writer for over two decades. He first wrote articles for Training and Management Journals which supported him in becoming a senior lecturer Organisational Change at an early age. He has continued to write for these Journals and has many articles published in all five continents.
Philip has written over 300 articles for Business Journals, scores of White Papers, Research Reports on Quality Improvement, Culture and Behavioural Change, ‘Due Diligence’ and Post Integration, Leadership Customer Focus Strategies, The New Sales Paradigm and most subjects which keep businesses 'in the know' of what is happening in the wider economic and business environment.
These days, in between presentations, workshop sessions and consulting, he is finding that he is writing even more and the focus of his attention is on business transformation as a competitive tool.
Philip is a regular Blogger and has written and published 7 business books. He is currently working on two further texts on ‘Driving Culture Change for Competitive Advantage’ and ‘Creating the Performance Culture’. He researches and writes White Papers and Business Reports for various clients with topics ranging from Marketing & Business Analysis to Culture Change, from Sales to Personal Development..
Philip works in a variety of sectors including Banking, Finance and Insurance, Manufacturing, IT, Bio-Technology, Engineering & Construction, Professional Service Advisors, the NHS various agencies in the public sector including Professional Associations.
If you require a White Paper or a Business Report contact us and we can discuss the process with you and agree your desired outcome whether it be White Paper, Article, Case Study, Business Report, Induction and Training & Learning Packages specifically for your needs.
NEWS & BLOG
Road Map to Continuous Improvement & Kaizen
Lean Six Sigma OD & Business Transformation
Demystifying Lean Culture Change
Internal Audit Excellence in the Public Sector
Lean in the Public Sector
Lean Culture Change?
Selling Yourself Magically
Manage Potential in 2014
Creating Culture Change
Managing Inner Resilience
Best Practice in e-learning
Client Retention & Acquisition
Huge Benefits of Matrix Management
Coaching 'High Flyers' & 'Poor Performers'
Open Letter to CEO's & Change Leaders
Unique Model of Change
ROI of Coaching far exceeds Training
Coaching & Mentoring for Performance
Reshape Your Business Model
Why and how you lose Clients and what to do
Tangible Business Coaching & Mentoring
Mastering Your Mind & Life
Hope is not a Strategy
New Article ROI Coaching
IIA Dublin - Managing Change
Horsemeat & Risk
Is your IPR Secure?
Publication with CIPFA
Coaching 'High Flyers' & 'Poor Performers'
Vibrant New Publishing Business
Coaching 'Brand You'
Psychometrics & Coaching
'Concordia' Leadership Style
'Be the Change' Workshops
Influence Strategies & Business Development
Persuasion & Change Mastery
Present To Win & Sales Mastery
How to Achieve any Goal
Nothing Changes Until Behaviour Changes
Leadership is the Big Issue
Demographics Drive Strategy
Values & Goal Clarification
Interpersonal Skills IIA
'Brand You' for LA HIA's
'Sales Mastery' Masterclass
How to be a complete and utter failure in Sales?
Win More Sales - Help Clients Buy
Internal Audit - Interpersonal Influence & Leadership
'Selling Brand You' - Thurso
Standard Life: Interpersonal Influence
University EYP Conference
New Business Development
Interpersonal Influence Event
CIM 'Brand You'
Sales - Retain Clients & Customers
Where's the ROI in Training?
'Brand You' - Selling Self
Rapid Business Improvement
Demographics - Sales & Customers
Capability & Capacity Build
Recession & the Legal Profession
Bright Purple - Customer Focused
Recession Busting Selling
Troubleshooting: Replacing 'Old School' Thinking
Consumer & Customer Behaviour
Black Swan Thinking Strategies
Recovery: Re-Design Organisations
Sales: Pitching for New Business
Elite Change Team
Becoming a Change Maker
Focus Groups in the NHS
Presents to Russian Delegation
'Brand You' - Influencing
Authenticity: Employee & Consumer Behaviour
Credit Crunch 'Interims'
New Lean Matrix Management
Big Bang & Continuous Improvement
Portal of Management, Business Games, Simulations
Biggest most painful challenge
Resistance to Change
Personality Profiling - Coaching, Leadership
Live the Brand, Zero Defects
Leadership - the No Ass**** Rule
Discovery Review & fix my business
Partners with Clients
Coaching for Results
Sales: Influencing Magically
Interim & Search
Sales: Buyer's Remorse